Analytics & Reporting

Analytics and reporting are essential for tracking the effectiveness of your campaigns and understanding your audience. Start with Google Analytics to monitor traffic sources, user demographics, and behavior on your website or music pages. For social media, platforms like Instagram, Facebook, and YouTube offer built-in analytics tools to view metrics such as engagement, reach, and audience demographics. Spotify for Artists and Apple Music for Artists provide insights on listener behavior, including playlist adds, geographic data, and track popularity. Regularly review these metrics to refine your promotion strategies, focusing on what resonates best with your audience.